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The DANI Awards are the Northern Ireland’s premier Digital Industry Awards, celebrating excellence within the digital sector. The DANI Awards are your opportunity to shine and demonstrate the outstanding work in your field. Now the 5th year of the event, the DANI Awards connects the Provinces digital leaders through its annual ceremony.


Any company within NI or working with an NI business, whether public, private or community and voluntary sector can enter the DANI Awards, regardless of size. The DANI Awards has a range of categories suited to a wide variety of organisations; from large private and public companies through to thriving entrepreneurial businesses, promising start-ups, social enterprises and established SMEs 




Key Dates

29TH May


Harlem Cafe, Bedford St, Belfast

31st July


21st August

Shortlist Announced

18th September

Gala Evening

St Columbs Hall, Derry




News & Media

Social Media
This award recognises the most effective use of social media to broadcast breaking news and information. Submissions for both coverage of specific news events and for overall performance will be accepted.

Website of the Year
The DANI Awards will recognise news and media publishers / digital platforms that demonstrate an impressive range of multimedia delivery of news, current affairs, finance, entertainment, arts, sport, features, opinions, entertainment content, or niche topics. The awarded website must host original online content with a focus on quality editorial and up-to-date information. 

Mobile App
Mobile technology is changing the way we live and work, this category is for news and media organisations that have delivered innovative mobile app projects that demonstrate clear business benefits. Entries should be news and media based apps, projects and campaigns that provides an excellent user experience specific to a mobile platform. Downloads and subscriber figures should be included.

Not for Profit

Online Strategy
The Internet really can open opportunities for charities and help meet their needs; whether that’s increasing income, saving money and time or raising awareness online. We are looking for successful online projects and work briefed and implemented for Not-For-Profit organisations. Please supply the registered charity number for the client within the accompanying report.

Fashion & Retail

Website of the Year
The definition of what makes a good website depends partly on its purpose.  A personal page or a company website all need to meet very different characteristics to be considered of quality. There is, however, some basic agreement on what constitutes a quality in a fashion and retail website. No matter what, a site should be useful, easy to navigate, uncluttered, easy to find, and meet its purpose.
Entrants should demonstrate examples of UX, good design, credible and valuable information, report on the level of traffic and user engagement. If it’s an eCommerce platform please show evidence of conversions.

Social Media
This category should demonstrate how the use of social media has improved the ability of your fashion and retails business - with an online presence to achieve its objectives, by engaging with and giving value to an audience via social media channels.

Fashion Blogger of the Year
The DANI’s felt it was about time to start celebrating the value that Fashion blogs bring to our everyday lives, so we have begun the hunt to find the best Fashion bloggers in the NI. Which blogs are the most engaging? Who continually leaves us wanting more? Do you continually keep your audience entertained with interesting topics and quality writing? We want to see bloggers that create their own voice and have a writing style that is instantly recognisable by their fans. A good blogger understands the importance of regularly updating their blog!

Manufacturing & Engineering

Online Export Strategy
We're looking for a manufacturing and engineering businesses that have credible development plans in place to build on their current exporting success. The company will be gaining new customers and market share by pairing a successful sales plan with a great product or service. They need to demonstrate a winning market proposition with a focused approach with the ability to demonstrate their growth plan. What has made them especially successful in 2014 / 2015?
Entry should include a brief introduction to the Business, a plan of attack, current market reach and expansion plans.

Technology & Innovation
This category will reward true digital technology and innovation: this award wants to elevate manufacturing and engineering companies that are breaking new ground with innovative use of technology in their business and digital marketing.

Tourism & Hospitality

Website of the Year
The category will reward the best consumer facing tourism, travel, leisure or hospitality website, platform, project or service. Whether it is an innovative destination brochure, a complex eCommerce platform or an insightful web or mobile application, the entry will demonstrate an excellent understanding of travel and hospitality consumers’ behaviours and will propose an innovative design.

Social Media
All businesses within the tourism and hospitality sector, including VIC boards, venues, bars, restaurants, clubs, agencies, services, groups and publications are eligible for this social media accolade. Objectives include the dynamic use of social media channels to maximise deals and promotions, interactive campaigns and cultivation of a clear ROI (includes bookings and ticket sales)

Online Advertising
The only advertising campaign recognized in the DANI Awards is dedicated exclusively to the Tourism and Hospitality sector. Here is your chance to stand out from your competitors and win the recognition you deserve. Best advertising campaigns will be judged on creativity, innovation, impact, design, copywriting, use of the medium, and memorability.


From primary school learning to advanced technology-related tips, these are digital projects that help you learn. Entries for this category should include projects that inform or support target groups that may be difficult to reach using traditional methods.

The submission should also include clearly identified objectives, project innovation and originality, impact of performance and market growth potential.

Rising Star

The Rising Star awards will be a company with an exciting vision for the future that has demonstrable credibility in terms of team, industry experience, and financing commitments. As a rising star, their company's rate of expansion in recent years is an important factor and it will be judged against the demanding criteria that exist for its peers.

All areas of within the Digital Industries are eligible for this award. The entry for this category should include a brief overview of the business, its growth plans, what makes them stand out from their competitors and their vision for the future.

Digital Agency of the Year

This award will be given to the agency (creative, media or technical) that has consistently delivered the most creative, effective and innovative work for its clients in the last year.

Digital Business Person of the Year

We are looking for an inspirational Person of the Year. Someone motivated and determined. A person with vision, flair and confidence. The Person of the Year will be successful in Digital Industries.

The nominations should include evidence of the contribution to the Digital Industries sector, with some evidence of their work. However they do it, they inspire people around them. What have they done in 2014 / 2015 that sets them apart from their peers?


Entry Process

Your DANI Awards entry must adhere to the rules below:

1. All entries must have been live to market between 1st January 2014 and 12th July 2015. Entries cannot have been entered previously.

2. Do not include password protection.

3. Work entered into more than one category must be treated as a completely separate entry. Multiple entries can be made.

4. All entries must be supplied and conform to category rules/submission formats. Entries must be received by no later than 5pm Friday 31st July.

5. Please note that entries received after this deadline will not be considered.

6. Entries are open to ALL businesses, who work within NI or work with NI clients.

7. The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category.

8. The organisers reserve the right to publish/exhibit screen grabs and/or submitted reports in relation to the awards.

9. The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant.

10. The judges' decision is final.

11. All entries submitted must be legal. Any entries containing offensive material will be disqualified

How to enter

Simply select the category or categories that apply most, check the criteria to ensure you qualify, and submit your entry to:

Please note that each entry submitted must be submitted by 5pm Friday 31st July 2015 to be considered for shortlisting.

Your entry can be up to 1,500 words long, submitted in PDF format and should address the key points mentioned within the entry guidelines. Small images can be included. Your PDFs must not exceed eight pages. Total submission must not be above 6MB in total. We advise the use of images optimised for the web at 72 dpi. Sound bites and video links can be uploaded to support your entry.


Rewarding the Best


Judging Process


The entries to The DANI Awards are inspected by our panel of judges who rate each entry according to the judging criteria of the category. The entries that are rated highest are then included in the category shortlists.


Selecting Nominees

The shortlists are whittled down to a maximum of 5 Nominees per category, based on a closed ballot of each category. In the event of a tie, the Chairperson of the Judging panel will cast the tie-breaking vote. Judges may not vote in any category in which they have a direct conflict of interest.

Selecting Winners

TIn the majority of cases the winner of each category will be the Nominee that receives the most votes in a closed ballot. In the event of a tie, the Chairperson of the Judging Panel will cast the tie-breaking vote. Once the winner has been selected, members of the Judging Panel will be asked to approve the selection. If over 50% of the Judging Panel reject the selection the ballot will be recast.


All award entries are treated with the highest of confidence. Judges may not vote for an entry in which they have a conflict of interest (where this occurs the Judge will be asked to leave the panel at that stage).

Our Judges

The entries to The DANI Awards are inspected by our panel of judges who rate each entry according to the judging criteria of the category. The entries that are rated highest are then included in the category shortlists.




Rewarding the Best



September 18th 2015
St. Columbs Hall, Derry

Phone: (028) 8775 9784


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